Living Proof VS Pureology

Living Proof VS Pureology: Differences, Similarities & Which One Is Right For You

When it comes to salon-quality hair care, the debate of Living Proof VS Pureology is still going strong. 

Both Living Proof and Pureology are touted as the environmentally friendly choices in high-end hair care, and they do have a lot of similar qualities. 

However, there are some major differences, as we’ll discuss in this Living Proof VS Pureology comparison. 

One thing I noticed when comparing the two brands is that there is a noticeable improvement in damaged or dry hair when using both Living Proof and Pureology products. 

However, if you have oil-prone or greasy hair, Living Proof may cause build-up or an oily look to your hair with continued use. 

About Living Proof 

Living Proof is known for “maximum results with minimal effort” and has an interesting story. 

Created in 2005 by a group of hairdressers and MIT professors, this unlikely collaboration brings seven different collections in hair care that promote vegan, cruelty-free, and gluten-free products. 

They have collections for all hair types, and it’s under $30 per bottle for most products. 


Pureology is owned by Loreal, who is a major name in beauty products, skincare, and hair care. The Pureology line is known for 100% vegan, environmentally sustainable products. 

The “See. Smell. Touch” motto means you can count on these products to have fragrances you’ll love. They offer sulfate-free products for all aspects of hair care for around $30 per bottle on most products, so they’re similar to the cost of Living Proof products. 

Living Proof VS Pureology Shampoo

Living Proof Perfect Hair Day Shampoo

The Living Proof Perfect Hair Day Shampoo is designed to help oil-prone hair feel cleaner for longer. You can wash less often, and it helps improve your hair over time. 

It’s meant to be oil, odor, and sweat eliminating. However, if you have dry hair, to begin with, it can leave a weird texture and possibly a dry scalp. Overall, though, it’s a thick lathering product that starts to soften hair the first time you use it. 

Pureology Hydrate Shampoo

Pureology Hydrate Shampoo is a creamy, hydrating shampoo designed for thick or curly hair. The first thing you notice is the coconut smell, and the shampoo visibly softens hair after a single-use. 

It can cause scalp and hair dryness if you have dry hair, to begin with, so be sure to follow up with conditioner daily. 

The Verdict

Similar in cost and benefits, both of these are great daily shampoos. I picked Pureology Hydrate Shampoo in this comparison because of the amazing tropical smell and the rich lather it creates.

When used with the Hydrate conditioner, it creates smooth, hydrated hair. 

Living Proof VS Pureology Volume Shampoo

Living Proof Full Shampoo

The Living Proof Full Shampoo is a gentle shampoo made for flat or fine hair. It softens hair after just one use and doesn’t make your scalp dry or itchy. 

It can be difficult to rinse out fully, so be sure to fully rinse both shampoo and conditioner thoroughly. If your hair is naturally dry, be sure to watch for signs of dry scalp. 

Pureology Pure Volume Shampoo

Pureology Pure Volume Shampoo is a lightweight, clarifying shampoo that smells amazing and restores movement to your fine or limp hair. 

It does contain sulfates, which can be drying to hair and scalp, so if you have naturally or chemically dry hair, be sure to watch for dry scalp and signs of breakage. 

The Verdict

Again, these two products are very similar in price and work well as daily shampoos. Because of the tendency to dry hair and scalp for those with dry or chemically treated hair, I passed on Pureology Pure Volume Shampoo and went with Living Proof Full Shampoo in the Living Proof VS Pureology comparison. 

Living Proof VS Pureology Curly Hair Shampoo

Living Proof Frizz Shampoo

The Living Proof Frizz Shampoo is a thick lathering, weightless shampoo. It blocks humidity and smooths hair strands to help control frizzy or curly hair. 

It has a lightweight conditioner that you should definitely follow up with and is good for daily use without drying your hair out. And, It doesn’t weigh curls down and helps curls stay natural-looking. 

Pureology Strength Curl Shampoo

Pureology Strength Curl Shampoo repairs damaged or color-treated hair and softens to prevent further damage. As with all their shampoo line, the smell is fantastic. 

It’s great for daily use, and the texture of your hair is noticeably softer after the first use. Curls stay curly, and frizz is toned down. It doesn’t dry hair or scalp, and it’s lightweight, so it doesn’t drag your curls down. 

The Verdict

The Pureology Strength Curl Shampoo is the winner in the Living Proof VS Pureology comparison. Not only is the smell much nicer, but there isn’t any excessive drying of the scalp or hair fiber with Pureology. 

Living Proof VS Pureology Hair Treatment

Living Proof Restore And Repair Mask

The Living Proof Restore And Repair Mask restores frizzy and damaged hair to soft, manageable hair. It reverses damage and protects your hair from further damage.

It also minimizes oil so that your hair stays cleaner for longer. It’s simple to use. Just apply from roots to ends, then place your hair under a cap for 5 minutes. It helps smooth the look of your blowout and works well as an aid to your regular conditioner. 

Pureology Hydrate Superfood

Pureology Hydrate Superfood is a treatment that repairs your dry hair and also softens while adding shine. It smells like a tropical paradise and won’t fade your color while it softens your hair. 

It can be used once weekly for 5 minutes under a cap and aids your conditioner if used regularly. 

The Verdict

We chose the Pureology Hydrate Superfood as the winner in this Living Proof VS Pureology comparison simply for the amazing smell. 

The two products work in much the same fashion and are around the same price. If you have oily hair, you may want to try the Living Proof Restore and Repair Mask because it will keep your hair from becoming greasy. 

Living Proof VS Pureology Heat Protection

Living Proof Style Lab Blowout

The Living Proof Style Lab Blowout spray locks in your blowout with a flexible hold. Your hair will move naturally but hold that just blown look. 

It is a hard-to-find product, though, and you may only be able to find it in the trial size. 

Pureology Style And Protect Instant Levitation Mist

Pureology Style And Protect Instant Levitation Mist uses a menthol-infused formula to give your hair weightless protection. 

It smells like almond milk and cedarwood, and it’s great for use on hair that you’ll blow-dry or hair allowed to air dry. It doesn’t leave a sticky feel or make your hair fall flat. 

The Verdict

The Pureology Style And Protect Instant Levitation Mist is my choice. The smell is amazing, and the fact that it works well on air-dried hair is a bonus. 

It can keep your blowout looking smooth all day without wilting under heat or humidity. 


While Living Proof and Pureology are similar in cost and popularity, the one thing to remember is that Pureology uses sulfates in its products, whereas Living Proof does not. 

This can cause severe dryness of both the hair and scalp, so if you have excessive dryness, you may want to avoid their products. 

The vegan, sustainable blends offered by both of these beauty companies are salon quality and still affordable. 

When compared, Living Proof can’t hold up to Pureology in fragrance, which is a major bonus for Pureology

While Living Proof products smell like a blend of floral and citrus, the fragrance just doesn’t compare to the smell of Pureology products. 

So, now that you know all of this, hopefully, you can make a decision. Good luck!

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