is drunk elephant cruelty free

Is Drunk Elephant Cruelty Free? The Truth is Out!

In a world where the pursuit of flawless skin meets the demand for ethical choices, a new era of skincare has emerged. It’s no longer just about what makes your skin glow; it’s about what makes your heart glow, too. Imagine finding a skincare brand that rejuvenates your complexion and aligns with your values. Enter the spotlight: Drunk Elephant.

So, kick back, relax with your preferred beverage, and prepare to embark on a captivating skincare journey. We’re about to unravel the captivating tale of Drunk Elephant, a brand that marries beauty with ethics in a way bound to intrigue you.

Drunk Elephant: The Brand & Its Story

Before Drunk Elephant became a household name in skincare, it was born out of a personal struggle. The brand’s founder had faced many skin issues – from combination and oily skin to mild rosacea and visible pores. Frustrated by the lack of practical solutions, they embarked on a mission to find answers. They began by educating themselves about ingredients and how the skin reacts.

In this quest, they identified six troublesome ingredients, aptly named the “Suspicious 6™”. Removing these ingredients from their routine worked wonders for their skin. However, finding products without these culprits proved to be a challenge. Determined to take matters into their own hands, they decided to create their skincare line – Drunk Elephant.

But, What is Drunk Elephant? Where is Drunk Elephant from?

Drunk Elephant’s Whimsical Origins

Drunk Elephant originates from Houston, Texas, where it was launched in 2013 by its founder, Tiffany Masterson. The name “Drunk Elephant” has an intriguing origin, rooted in a myth. It’s said that elephants love to indulge in the fallen fruit from marula trees, leading to the belief that the fermented marula fruit makes them drunk (which, by the way, it doesn’t). The brand incorporates virgin marula oil, known for its rich fatty acids and antioxidants, into many products.

Commitment to Clean and Effective Skincare

At the core of Drunk Elephant’s philosophy lies a profound commitment to revolutionizing skincare. It’s more than just a brand; it’s a mindset, a way of life, and a relentless pursuit of excellence in skincare. But, “Is Drunk Elephant clean?” Let’s find out!

Drunk Elephant firmly believes that your skincare routine should be a harmonious blend of two essential elements: cleanliness and effectiveness.


Drunk Elephant is dedicated to sourcing and formulating products that are clean in every sense of the word. This means meticulous attention to the ingredients used. They meticulously exclude the so-called “Suspicious 6™,” six ingredients identified as potential culprits behind various skin issues, such as oiliness, acne-proneness, sensitivity, etc. This stringent selection process ensures that every product is free from silicones, essential oils, fragrances/dyes, drying alcohols, SLS, and chemical sunscreens. In essence, they aim to provide skincare that is not only effective but also gentle and non-irritating.


Clean ingredients alone are not enough; they must also deliver accurate results. Drunk Elephant takes this seriously by meticulously formulating their products with a high percentage of active ingredients at skin-friendly pH levels. They aim to make products your skin recognizes and welcomes, allowing for easy absorption and maximum efficacy.

What sets Drunk Elephant apart is its unwavering belief that a skincare routine should be only as good as its worst product. In other words, even one ingredient that doesn’t meet their rigorous standards has no place in their formulations. This dedication to excellence ensures that every product you use is a step toward healthier, balanced skin.

Check out our latest blog Is Kiehl’s Cruelty Free? Brand History, Animal Testing Policy & China!. Explore Kiehl’s cruelty-free product range, carefully crafted to embrace ethical practices.

Drunk Elephant’s Practices

Drunk Elephant’s dedication to ethical practices goes beyond just skincare. They firmly and proudly oppose any practices that involve harm to animals. This unwavering commitment includes all living creatures, even though their brand name playfully references elephants. Let’s get to know all about Drunk Elephant’s practices.

Animal Testing?

Drunk Elephant is resolute in its stance against conducting any form of animal testing. This means that none of their products or ingredients are tested on animals in the initial development stages or during production. Their certification reinforces their dedication to cruelty-free practices as a Leaping Bunny Program participant, a globally recognized symbol of cruelty-free commitment.

The Elephant Connection

While the brand’s name may playfully evoke images of elephants indulging in marula fruit, the reality is far from it. Drunk Elephant does not engage in practices that harm or exploit animals, including elephants. They adhere to strict ethical standards and abide by the cruelty-free principles upheld by reputable organizations.

Drunk Elephant in China?

You Won't Believe Drunk Elephant's Bold Move Against Animal Testing in China!

Drunk Elephant’s ethical principles remain unwavering, even as they expand into new markets, including mainland China. Drunk Elephant has chosen a different path in a region where animal testing requirements have been a concern. They opt for cross-border e-commerce, eliminating the need for traditional retail registration, which would entail animal testing. This demonstrates their dedication to maintaining their cruelty-free status, regardless of market demands.

Is Drunk Elephant vegan?

Drunk Elephant does not explicitly label itself as a vegan brand. While they strive to use natural and safe ingredients, their primary focus is effectiveness and skin compatibility. Some of their products may contain ingredients of animal origin, and they do not guarantee vegan certification. Suppose you follow a vegan lifestyle and prefer products free from any animal-derived components. In that case, it’s advisable to carefully review the ingredient lists of Drunk Elephant products before purchasing.

The Lowdown on Drunk Elephant’s Ingredients

When it comes to the ingredients used in Drunk Elephant’s skincare, they take a unique and meticulous approach. While the brand aims for its products to be as natural as possible, its primary focus is ensuring that Drunk Elephant ingredients are effective and safe for your body and skin.

Balancing Act

Drunk Elephant understands that natural ingredients, while appealing, can sometimes be harsh and irritating. Over time, Drunk Elephant has discovered that a few low-hazard synthetic ingredients are essential for maintaining a high-performance skincare line’s efficiency, colour, and stability. Therefore, they consistently formulate their products with soothing, low-hazard ingredients. This commitment to safety holds whether an ingredient is natural or synthetic. They aim to balance safety and efficacy, ensuring their products deliver optimal results while prioritizing your skin’s well-being.

Skin Harmony

All Drunk Elephant products undergo rigorous clinical trials; the results speak for themselves. None of the individuals in these trials have reported irritation or breakouts when using Drunk Elephant products exclusively. This is a testament to their commitment to creating skincare that works harmoniously with your skin.

The Suspicious 6™

Drunk Elephant V/S Suspicious 6™

You might have heard of Drunk Elephant’s “Suspicious 6™.” These are the six ingredients that the brand believes can be at the root of various skin issues, including oiliness, acne-proneness, inflammation, sensitivity, and more. While these ingredients might not be inherently scary, Drunk Elephant recommends eliminating them from your skincare routine to allow your skin to reset to a standard, balanced state. This, in turn, enables the products you use to work as intended, delivering the best possible results.

Read our latest blog Is Cetaphil Cruelty Free? A Comprehensive Guide. Learn more about their dedication to compassionate skincare and join the movement for a more caring beauty industry.

Unveiling Drunk Elephant’s Specifics

The Ups & Downs Of Drunk Elephant

It’s only natural to have specific concerns when considering skincare products. You might be wondering if Drunk Elephant’s products are non-comedogenic, gluten-free, or free of parabens. Well, let’s dive into these questions confidently, providing accurate answers supported by official sources.

Is Drunk Elephant Non Comedogenic?

Drunk Elephant understands the importance of skincare that doesn’t clog your pores. Their products have undergone rigorous clinical trials, and here’s the good news: none of the individuals in these trials reported experiencing clogged pores, irritation, or breakouts. So, yes, you can count on Drunk Elephant’s commitment to non-comedogenic skincare.

Is Drunk Elephant Gluten Free?

Regarding gluten, Drunk Elephant products aren’t produced in dedicated gluten-free facilities. Therefore, they don’t claim to be gluten-free. If you have gluten sensitivities or allergies, you should consult your physician regarding the suitability of Drunk Elephant products for your specific needs.

Is Drunk Elephant Paraben Free?

Concerned about parabens? Drunk Elephant has you covered. They proudly declare that their skincare products do not contain parabens, ensuring you can enjoy effective skincare without worrying about this particular ingredient. Hope this helps you answer the question, Is Drunk Elephant bad for your skin?

Drunk Elephant Packaging: A Sustainable Approach

Drunk Elephant’s Sustainability

Delving into Drunk Elephant packaging, the brand showcases a sustainable commitment. While a few exceptions exist, such as the Littles and Midi sizes, the brand continually seeks eco-friendly alternatives. While exceptions like the Littles and Midi sizes exist, the brand actively seeks eco-friendly alternatives and participates in waste reduction.

Most products feature eco-friendly packaging. Their dedication to reducing the environmental footprint contributes to a positive answer when considering, “Is Drunk Elephant sustainable?”

However, it’s worth noting that while they claim to support sustainability, some of their product packaging may need to fully meet the set standards, making the issue somewhat complex.

Global Reach & Accessibility

Now, let’s explore how and where you can access the fantastic world of Drunk Elephant skincare products. The exciting news is that Drunk Elephant has spread its wings globally, making its skincare solutions accessible in numerous countries. These include the United States, Canada, the UK, Australia, Singapore, the Philippines, Malaysia, Thailand, mainland China, Hong Kong, Germany, Mexico, Europe, and the Middle East.

To know the exact locations where you can find Drunk Elephant products, their store locator is your trusty companion. So, whether you’re in sunny California or bustling Hong Kong, Drunk Elephant is on its way to pamper your skin.

The Final Verdict

Drunk Elephant's Skin-Transforming Journey

Now comes the big question, ‘Is Drunk Elephant worth it?’
In the realm of skincare, Drunk Elephant emerges not merely as a brand but as a beacon of ethical and effective skincare. Drunk Elephant’s commitment to clean, effective & cruelty-free skincare transcends the ordinary. It intertwines the pursuit of radiant skin with a steadfast commitment to clean and cruelty-free practices. From the elimination of the “Suspicious 6™” to their unwavering stand against animal testing, Drunk Elephant’s ethos resonates with those who seek skincare aligned with their values.

Wondering where to find Drunk Elephant products? With a global presence, this brand ensures that the quest for conscientious beauty spans borders, providing all skin types and tones with access to transformative, ethical skincare. Drunk Elephant’s story reminds us that when it comes to skincare, we can rejuvenate our complexions and embrace products that reflect our ethical beliefs, simultaneously nurturing our skin and conscience.

So, to answer the primary question, Does Drunk Elephant test on animals?

– No, it does not! Now, if the query comes down to, Is Drunk Elephant cruelty free and vegan? You now know that Drunk Elephant is unequivocally a cruelty-free brand but does not claim to be a vegan brand.

As consumers, the power to make informed choices lies in our hands, and by supporting brands like Drunk Elephant, we can champion the cause of ethical and effective skincare, one conscious choice at a time. Remember, when you choose Drunk Elephant, you’re not just choosing skincare; you’re embracing a transformative skincare experience.

Frequently Asked Questions (FAQs)

Is Drunk Elephant Leaping Bunny Certified?

Yes, Drunk Elephant proudly holds Leaping Bunny certification, affirming its commitment to cruelty-free practices. This globally recognized certification assures consumers that none of their products or ingredients undergo animal testing during development or production. It underscores the brand’s dedication to providing ethical and animal-friendly skincare options, aligning with the values of conscientious beauty enthusiasts.

Does Drunk Elephant sell products in China?

No, Drunk Elephant does not sell its products in mainland China. Instead, they have opted for cross-border e-commerce to avoid the animal testing requirements associated with traditional retail registration in China. This approach allows them to maintain their commitment to cruelty-free practices and ethical standards, ensuring their products remain free from animal testing, even in expanding markets.

Is Drunk Elephant owned by a parent company that tests on animals?

Drunk Elephant, while itself a cruelty-free brand, is owned by Shiseido, a parent company that conducts animal testing. This dual status prompts consumers to support a cruelty-free brand under a non-cruelty-free parent company or align purchases with stricter cruelty-free preferences. Personal values and priorities determine whether one uses Drunk Elephant products, given its parent company’s testing practices.

Is Drunk Elephant toxic?

Drunk Elephant emphasizes clean and safe ingredients in its skincare products, avoiding what they call the “Suspicious 6™. While the term “toxic” is subjective, the brand prioritizes safety. However, individual sensitivities vary. Drunk Elephant aims to offer effective and safe skincare options for most users, but it’s essential to review ingredient lists and perform patch tests if you have specific concerns or allergies.

Is Drunk Elephant suitable for kids?

Drunk Elephant primarily targets adult skincare needs and doesn’t specifically design products for children. While some products may be suitable for teenagers, it’s crucial to consult a pediatrician or dermatologist before using Drunk Elephant or any skincare products on children to ensure safety and suitability for their sensitive skin.

Leave a Comment

Your email address will not be published. Required fields are marked *